Privacy Policy

We collect only what we need to do our job and stay in touch with you:

• Contact form details — name, email, optional phone number, and the message you send us. Used to reply to your inquiry.
• Newsletter signups — your email address and optional first/last name. Used to send updates you opted into. You can unsubscribe at any time using the link in any email.
• Analytics — anonymized usage data (page views, country, device, referrer) via Vercel Analytics and Vercel Speed Insights. We do not collect IP addresses or set tracking cookies for this purpose.

We do not knowingly collect information from anyone under 13.

• To respond to your inquiries and book consultations.
• To send the newsletter or lead-magnet content you signed up for.
• To understand how the site is used so we can improve it.
• To meet legal or regulatory obligations.

We do not sell your personal information, and we do not share it with advertisers. The only third parties that touch your data are the service providers listed below.

• Resend — sends our transactional and newsletter emails. Your email is stored there as part of our audience list.
• Vercel — hosts the Service and provides anonymous analytics via Vercel Analytics and Speed Insights.
• Calendly — handles consultation bookings if you choose to schedule a call. Their privacy practices govern that flow.

We do not use tracking cookies. Vercel may set a small first-party cookie strictly for security and DDoS protection; this cookie does not identify you and cannot be used for advertising.

You can, at any time:

• Ask what personal information we have about you.
• Ask us to correct or delete that information.
• Unsubscribe from any email list using the link at the bottom of every email.
• Opt out of analytics by enabling “Do Not Track” in your browser.

To make any of these requests, use the contact form. We respond within 30 days.

The information and resources we provide are for educational purposes. Results vary based on factors like breed, age, temperament, health, and consistency of practice. Our guidance is not a substitute for veterinary, medical, legal, or behavioral advice from qualified professionals.

We use industry-standard practices (HTTPS everywhere, vetted vendors, least-privilege access) to protect your information. No system is 100% secure, but we work to keep yours safe.

We may update this policy from time to time. We’ll change the effective date at the top of the page. Material changes will be communicated via email if you’re on our list.

Questions about this policy? Reach out via the contact form.