Privacy policy
Effective October 7, 2026
New Direction Dog Training (“we”, “us”, “our”) operates the website https://www.newdirectiondogtraining.com and the Inner Circle Hub (together, the “Service”). This page tells you what information we collect, how we use it, who else touches it, and the choices you have.
Information we collect
We collect what we need to train your dog, run your account, and stay in touch:
- Forms you fill in: your name, email, optional phone number, your dog’s name, and what you tell us in the contact form, the find-your-fit quote form, event and class signups, and waitlists. Used to reply, send what you asked for, and follow up.
- Assessment answers: your answers to the Thinking Dog Assessment and the result it gave you, stored with your email if you share it. Used to send your results and tailor what we recommend.
- Purchases: what you bought, the plan, and the amount. Payment card details go straight to Stripe. We never see or store your full card number.
- Hub accounts: your login email, your dog’s profile, and your training progress inside the Hub apps.
- Photos and stories you send: if you share a client win, the photo and your answers, plus whether you said we may share them.
- Email lists: your email and first name, for the emails you signed up for. Every email has an unsubscribe link.
- Usage and advertising data: page views, device, and referrer through Vercel Analytics, and ad clicks and conversions through the Google Ads tag (see Cookies below).
We do not knowingly collect information from anyone under 13.
How we use your information
- To answer your questions, book calls, and run your lessons or program.
- To deliver what you bought and give you access to the Hub.
- To send the emails, guides, and reminders you signed up for.
- To see which ads and pages bring people to us, so we spend less on the ones that don’t.
- To meet legal, tax, and accounting obligations.
We do not sell your personal information. Google receives ad click and visit data from the Google Ads tag, as described below. Otherwise, the only outside companies that touch your data are the service providers listed next.
Service providers we use
- Stripe: processes payments and subscriptions.
- Supabase: our database. Stores Hub accounts, purchases, signups, assessment answers, and quote requests.
- Resend: sends our transactional and marketing emails. Your email is stored there as part of our contact list.
- Google: the Google Ads tag measures ad clicks and conversions and may be used to show our ads to past visitors. Google Calendar holds our class schedule.
- Vercel: hosts the Service and provides Vercel Analytics and Speed Insights.
- Cal.com: handles call bookings if you schedule one. Their privacy practices govern that flow.
- Notion: where we keep client records and invoices for in-person training.
Cookies
The Google Ads tag sets advertising cookies (such as _gcl_au) so Google can tell us when someone who clicked an ad later books or buys, and so we can show our ads to people who have visited the site. You can turn off personalized ads at adssettings.google.com or block third-party cookies in your browser.
The Hub remembers your login on your device so you stay signed in. Vercel may set a small cookie for security. Vercel Analytics does not use cookies.
Your rights
You can, at any time:
- Ask what personal information we have about you.
- Ask us to correct or delete that information.
- Unsubscribe from any email list using the link at the bottom of every email.
- Turn off personalized Google ads, or block cookies in your browser.
To make any of these requests, use the contact form or email nddogtraining@gmail.com. We respond within 30 days.
Training disclaimer
The information and resources we provide are for educational purposes. Results vary based on factors like breed, age, temperament, health, and consistency of practice. Our guidance is not a substitute for veterinary, medical, legal, or behavioral advice from qualified professionals.
Data security
We use industry-standard practices (HTTPS everywhere, vetted vendors, least-privilege access) to protect your information. No system is 100% secure, but we work to keep yours safe.
Changes to this policy
We may update this policy from time to time. We’ll change the effective date at the top of the page. Material changes will be communicated via email if you’re on our list.
Contact
Questions about this policy? Send me a note and I will get back to you.